Banking and insurance
Banks and insurance companies are focusing on providing digital services with an emphasis on simplicity, speed and convenience for customers. The use of artificial intelligence (AI) to provide personalised services and recommendations to customers is increasing. As the number of digital transactions grows, so does the importance of cybersecurity. Banks are investing in security measures such as biometric authentication, enhanced authentication, and monitoring and prevention of cyber threats. Banks are also moving to cloud platforms for data storage and application development. The trend towards a more open banking environment, allows banks and third parties to connect and exchange data via APIs.