Retail and services
Digitalisation and the use of different sales channels and ways of interacting with customers are a priority for retailers and service providers. As well as improving the user experience through mobile apps and digital platforms and using artificial intelligence (AI) to analyse customer behaviour and deliver personalised offers. IoT (Internet of Things) is used to track inventory and analyze customer behavior. RFID tags and sensors are implemented to monitor inventory and improve the supply chain. Contactless payments and contactless technologies are becoming increasingly popular, especially in response to the increased importance of hygiene and security in payments. Data analytics and business intelligence are key to understanding customer preferences, and trends in purchasing behaviour trends and managing business operations more effectively.